Collaborations I heart

Sports brands collaborate with fashion power houses are nothing new. In fact, it is good for competition and there's freshness in ideas. It is a pretty good marriage and there are plenty of advantages. Expanding of fan base and these are coveted items are major advantages from these marriages.

You have Adidas with Yohji Yamamoto (Y3) as well as with Stella McCartney. These are selling like hotcakes. Then there is Puma jumping into this bandwagon.

Not sure if consumers notice this. Both Puma and Adidas have similar style. In fact, the founders of these brands are real-life brothers (my gf tried to test my knowledge on this when a SG mag stated this fact ~ yawn!).

There was a wave of Puma in collaboration with designers such as Alexander McQueen, Neil Barrett, Miharayasuhiro and of course this belongs to the high-end Puma. At that time, these coveted items were available at Venue (now defunct ~ if this is incorrect, pls let me know). Puma also collaborated with Christy Turlington to create Nuala. I've a top and a clutch from Nuala.

What got me started the whole collection was a 96 hours bag and this could be a sling or hand carry type of bag. Kinda cute as I could link it with other bags. Being bag whore, I've another 2 more bags from this designer.

The next item will be interesting as these are shoes from both Alexandra McQueen and Miharayasuhiro. For Miharayasuhiro, I've got a tiny bag with interesting details too. As for the shoes, you can check out the website as they are carrying the same design but in different colors. I do like the type of materials used for the sneakers especially the ones from McQueen.

The above mentioned items were bought in 08 when I wasnt down and out. Hence, these may not recent items. Still, I totally heart my buys.

My mantra of dressing is being minimalistic and the logos dont have to scream for attention. Fans who understand and follow these brands will be able to recognise these items. Hence, most of the logos of my stuff are rather small. I really hated logos that are at your face.

Here are pictures of my prized sneakers (sans the bags and top).

Pictures by Mode.Attitude.Culture